Project brief

The previous Pricefinder site had become outdated, difficult to update, and limited in its ability to support modern marketing workflows. The brief was to rebuild the site using the new UI supplied by Domain’s internal design team, improve performance, upgrade tracking, and integrate fully with Domain’s CRM and marketing systems. Security, scalability, and a more flexible editing experience were also priorities to support future growth.

A stronger and more flexible foundation

We rebuilt the entire site using Bricks, delivering a faster and more efficient editing experience than the previous Elementor setup. The new architecture is lighter, more secure, and significantly more scalable. Each page is now powered by reusable modules that keep content updates simple and consistent for the internal team.

A complete UI refresh

Working closely with Domain’s internal design team, we translated their Figma UI into a fully rebuilt set of templates across 11 pages. The new interface strengthens Pricefinder’s visual identity within Domain Group while supporting the needs of real estate, government, and financial audiences. Navigation, layout, and content hierarchy were refined to guide users clearly toward key value propositions and conversion points.

Deep integration with the marketing ecosystem

We connected Pricefinder’s lead workflows to HubSpot, Salesforce, and Braze, giving sales and marketing teams full visibility of every enquiry. Custom form handlers, secure user ID encoding, and tailored data mapping ensure reliability and data integrity across the stack. Advanced GA4 tracking captures meaningful user behaviour and supports future optimisation.

Security and compliance uplift

Security was a central focus, with the previous site running on an outdated version of WordPress. We implemented a maintenance-first approach with reduced plugin reliance, improved software patching, and reCAPTCHA protection. This provides a stronger security baseline and ongoing alignment with industry standards.

A long-term partnership

Checkpoint Creative continues to work with Domain’s internal teams across Pricefinder and other B2B properties. This partnership combines Domain’s strategic and design direction with our technical delivery and support, ensuring consistency, reliability, and a shared approach to ongoing improvements.