Project brief
In a market saturated with claims of innovation, Akeso Socks stands out with a truly ground-breaking product. Leveraging the antimicrobial and durable properties of Polyacrylate (Metis PCA™) Fibre, these socks offer a blend of comfort and resilience. Checkpoint Creative’s challenge was to establish Akeso Socks as a leader in the high-performance apparel sector, transitioning from a technical breakthrough to a consumer-trusted brand.
Branding for impact
Our approach was to build a narrative around Akeso Socks’ unique value proposition, highlighting their practicality for the active and health-conscious consumer. We crafted a brand story that resonates with those who prioritize quality, health, and innovation in their apparel choices.
Packaging with purpose
Echoing the brand’s innovative spirit, we designed cost-effective packaging that captures attention on the shelf and tells the Akeso story at a glance. The design is both functional and evocative, reinforcing the brand’s message of advanced technology and health benefits.
Designing a digital storefront
The Akeso Socks website needed to match the innovation of their product. Our team developed a user-centric eCommerce experience on WordPress with WooCommerce, ensuring a seamless shopping journey from discovery to checkout. The site showcases the socks’ unique features while simplifying the path to purchase.
Results that speak volumes
Post-launch, Akeso Socks saw significant commercial success, with sales figures reflecting the efficacy of the branding and digital strategy. The website’s performance metrics indicated a strong user engagement, substantiated by a surge in average order values and customer retention.
Continued partnership
Our journey with Akeso Socks continues as we partner in their growth trajectory, ensuring the brand remains at the forefront of the technical textile industry. Checkpoint Creative is committed to evolving the digital experience and amplifying the brand’s reach, one innovative step at a time.
